Super Rugby 2022
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@steven-harris prolly not great viewing figures for the warriors outside NZ/Aus
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@steven-harris I think the interruptions to super rugby the last 3 seasons has done some harm too, the NRL has largely carried on as normal, so plenty of folk that watch both, or were casual watchers of one or the other have maybe gone.
I think the disruptions to super and NPC games, has affected the quality of the product on offer, while I think it is improving, I expect the damage will be done to some of the casual viewers.
Then there is the 'shop window' of the ABs that has likely played its part too with thier less than ideal showing the past 2+ seasons.
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@steven-harris said in Super Rugby 2022:
More people are watching the Warriors and the NRL than Super Rugby Aotearoa in record numbers
he said to me you only have to look at the social network after a Warriors game win, lose or draw and how many people are engaged in the comment sections.Who are all these people watching the Warriors? And why? Of a core group of about 10 mates of mine who always watched the Warriors only 1 regularly still watches and then I'm next.
What about the Warriors are attracting fans? They're generally hopeless, have less NZers for fans to identify with than in the past, and are based out of the country. Seems odd that so many are flocking to them now.
Also, wouldn't 400k viewers be an all time record for a non finals match involving the Warriors?
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@taniwharugby said in Super Rugby 2022:
Then there is the 'shop window' of the ABs that has likely played its part too with thier less than ideal showing the past 2+ seasons.
So it's better to not play like the Kiwis?
Those viewing figures surprise me as I don't watch much NRL until the final.
@Steven-Harris What were the viewing figures for the Hurricanes-Crusaders game? That was essentially the curtain-raiser for the Chiefs-Blues game, and the majority of rugby fans would have watched both.
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@bovidae said in Super Rugby 2022:
So it's better to not play like the Kiwis?
clearly! Some players get better when they dont play too!
I guess you could argue that most league fans in NZ would follow the warriors, whereas rugby fans in NZ now have 6 options....I have watched a handful of Warriors games in the past 2 years (some because there was no rugby to watch)
My point was the 'best product' had dropped in quality, we know Kiwi teams playing Kiwi teams isnt as appealing, plus the less than ideal quality in the early rounds, plus the large Auckland market had no NPC last year.
Rugby has some ground to take back.
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@nepia Firstly Rugby League is not my game , i personally think its more predictable than what even the most ardent league supporter thinks .
On saying that i do admire the fact that they are prepared to have a report system for foul play that does not compromise an even contest where 13 players remain on the field and the guilty party is dealt accordingly through a judicary process
Rugby at the minute is so inconsistant , there is more spoken about officiating on these threads than the game itselfSecondly they dont tamper with rules and are quick to change back if some of the innovations are not working as opposed to world rugby who need a spanish inquistion and whole season to change things up.
and their marketing is on point , nobody is rested during the season even though state of orgin folds into the season , the competion proper is not compromised.On the Warriors , they have very smart media people who are always pushing through stories and making players and management available ASAP..
They do a tremendous job with social media .
On TV one news tonight , not a thing about the Saders v Blues game tomorrow night .What people have to also think about , the Warriors have a massive folowing in not just NZ but also Auckland especially and unlike super rugby , its tribal
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@steven-harris and the competition is genuine on the NRL. in super, you don't even have the top players playing, the rest and rotation, the stockpiling of talent, the mickey mouse expansions and broadcaster led poxy finals series hosted by losers and I'm not surprised it's not caught on.
I'm a big fan, and the season starts too early to get attention
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The whole NRL package is vastly better. I get team updates and previews from Tuesday each week without subscribing. And the interviews and reviews are usually high quality and the officiating has a real feel for the game. But I am a Raiders fan and not a Warriors watcher. Friends follow other teams.
I think the marketing and media coverage is awful for Super rugby and getting worse. You only find out who is playing a day or two before and next to no explanations of who is and is not picked and why. The match commentaries and interviews are hamstrung by the inconsistency in officiating and difficulty in explaining what is going on and being ruled. And players who are out of form are often noticeably talked up. -
@arhs Where/who do you get the updates and previews from without subscribing? I don't see much updates or promotion of NRL at all, because I only follow one club on twitter (and nowhere else) and have never subscribed to anything.
Exactly the opposite with Super Rugby.
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@stargazer it come in on the automated newsfeed on my android. It knows I click on nrl team releases and anything to do with the Raiders and keeps pumping the articles through. Sadly I get a lot of rubbish rugby pass articles too because I read some. But I do get news updates on international sevens because it knows I click on them. Not easy to get sevens news otherwise.
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@steven-harris said in Super Rugby 2022:
@kiwimurph its gonna need something after speaking to a contact at sky today
More people are watching the Warriors and the NRL than Super Rugby Aotearoa in record numbers
he said to me you only have to look at the social network after a Warriors game win, lose or draw and how many people are engaged in the comment sections.
He said people are turning off Rugby because of the utter confusion around the rules and officiating especially ..Yellow and Red Cards are comprising games turning contests into a lotteryJust to give you all some some context
Here we go ..Sky have had 2 big meetings over the last 2 Mondays ..the viewing audience for the Chiefs v Blues game drew only 80,000 viewers
the Warriors last Friday night drew 400,000 , a Top Super Rugby game 10 years ago drew 500,000…
Now that the NRL have early games , people are switching off the rugby and watching NRL games ..No Yellow or Red cards to worry about , a report system that does not compromise the game ..clubs with over 100 years of history and tribalismSo much needs to be addressed ..
There are more rugby people interested in club and provincial rugby in his opinion , and theres better than the engagement you feel following the club or provincial team that you have followed throughout for most of your life .
This now explains why Justin Marshall has called out boring rolling mauls ..sorry Justin the game in this part of the world has bigger problems than just rolling mauls ..Sorry, are you saying sky NZ got 400k viewers of a warriors game?
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@arhs Ah, that explains it.
I guess I'm not like most mobile phone users. I mostly use a desktop, not my mobile, for visiting websites and get most of my info via social media, and a few newsletters via email. Because I use an adblocker, have tracking cookies disabled and use a few other tricks, I more or less receive what I want to receive, and not what an algorithm thinks I want to get.
I should add that I only use twitter, facebook and instagram to follow accounts for info; I don't actually use it to be social
(except for a separate FB account that I use to keep in touch with friends and family).To stay with your sevens example: I get plenty of sevens news because I follow the World Rugby Sevens, All Blacks 7s & Black Ferns account on twitter (and a few general national union accounts, like Fiji Rugby).
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It seems that NRL does the phone algorithms best but it only happens by being proactive with news updates from Tuesday on. Funny enough I ignore almost all social media except a few Facebook groups and do my work and research on a desktop with ad and cookie blocks. The Ferners I admire do an awesome job trawling and sharing from social media.
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@machpants i am just the messenger here , what is a concern is the dramatic drop in numbers for rugby
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I don’t mean to blame them (really) but from talking with my friends / family offline, no-one has any strong interest because they all expect a) the Saders to win, and b) the Aussie teams to be shit, so they are just letting it go on to the playoffs where they are sure they’ll be playing anyway.
Super rugby Aotearoa has got like the NBA - the reasonable teams will all feature, then hope someone trips up the Saders. Then, I think we’d see very sudden interest.
It would be really great for the game if the Blues got strong and made a huge push to get people into the games.
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@arhs said in Super Rugby 2022:
It seems that NRL does the phone algorithms best but it only happens by being proactive with news updates from Tuesday on. Funny enough I ignore almost all social media except a few Facebook groups and do my work and research on a desktop with ad and cookie blocks. The Ferners I admire do an awesome job trawling and sharing from social media.
Your phone algorithm has nothing to do with the NRL and everything to do with Google. Google is tracking you and because you have shown interest in the NRL the algorithm will continue to deliver you NRL stories.
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The big brains at the NZ Herald get to the root of things:
Which part of Super Rugby Pacific has surprised you the most?
Kate Wells: The inconsistency. We saw the Chiefs overcome the Blues at the start, then just last week the Blues thrashed the Chiefs. And the Hurricanes, who were beaten by Moana Pasifika, then came close to toppling the Crusaders. I know Covid hasn't helped player availability but as a rugby fan I hoped for more consistency.
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@labcat ??? I was making the point that the algorithms work for nrl because they release plenty of quality news items from Tuesday through to the weekend. Super rugby overlooks this by doing everything as late and minimal as possible and usually via social media. Really dumb!
