@MiketheSnow PPV numbers have been on the slide for a year. There has been a necessity to bring outside influences/old glories( CM Punk, Lesnar, GSP etc) to the octagon because the organic draw cards like Rousey and Jones have failed to keep the momentum going. Mighty mouse is a great champion but only true mma fans a. respect what he has done and b.even know who the hell he is. And there are bunch of people with belts that the passerby will not have a clue who they are.
When McGregor and Rousey last fought they topped 1m PPV buys. When any other fight headlined - except UFC 200 which was stacked and had Brock Lesnar vs Mark Hunt on the undercard - every other PPV since 200 has struggled to sell more than 500k in PPV. UFC is huge, no doubt, but they are awfully dependent on McGregor right now.