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Media took a 30% hit to advertising revenue after the GFC (because spending didn't rebound after), and that's the fear again. We can hate them all we like, but that's an industry at risk, unless we just want state-owned news sources.

or news sources that actually provide what people want and not just left wing propaganda outlets. Stuff is great example. iT has a ludicrous left wing slant, especially around climate change, and yet wants a handout, perhaps if they were not so shite they would have more advertsising.

Sadly they do try and provide what people want.
Often however, it just isn't what we as individuals want to read. You, because you dislike any view to the left of your political position. Me, because Mark Reason.

The fact that we both know that they provide thing that we don't like shows that their usual metheods work to a degree.

I do admit that when they started asking for donations to continue quality journalism I thought that maybe they shoud look at starting first.

They are incredibly left wing. They dont try to provide what people want, they try to provide what a sub section wants. They even try to justify to not allow any views arguing against climate change action can be allowed on their platform. That is not journalism, that is activism.

and you know this how? because you read it there? target achieved.

Readership is not always people who agree with the message.

If we are solely talking about advertising revenue then that is based on reach not quality.

If we are talking quality, then I agree with you ion some aspects.

No because I used to read there quite abit, now I hardly ever go there. Maybe once every few weeks instead of once a day. So no.. target most certainly not achieved.

So you used to read it when National were in power and didn't mind it but now Labour are in power you dislike it?

The Silver Fern

Paekakboyz