NPC 2023
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It gets a little worse each year..
Hopefully the official site is about to post some content. They usually have a preview article explaining the squad changes etc
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@Duluth Bunnings must be stoked with all the promotion and ROI.
Go back pre-covid and the site used to have some basic player stats (tackles, turnovers etc) but I think they even ditched these in recent years?
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@taniwharugby The individual player stats are now in the articles with the team lists. Very user unfriendly IMO.
See for an example (click on a player's name): https://www.provincial.rugby/news/bunnings-npc-round-one-team-lists/
I assume ESPN and Rugbypass will again have stats for the NPC, too.
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@Stargazer I know there was a change of what they provided, so maybe they only ditched it for a short period?
But lack of decent stats has long been a bugbear of mine, I love looking at all that stuff.
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It gets a little worse each year..
Hopefully the official site is about to post some content. They usually have a preview article explaining the squad changes etc
pretty depressing, if its not the AB's then NZR doesnt seem to care, i understand if media outlets have downsized and re focused...but you would have thought the actual unions and NZR would have a vested interest in producing their own content
really stupid stuff like, i knew it started this week, and so went onto the otago social to see who we were playing...all the posts about the actual draw going back months are on/y about the home games...would have thought there would be posts every day this week counting down
i would have thought for an away game some easy stuff would be partnering with a local pub to get our away followers together or something
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@Kiwiwomble I have the impression that NZR leaves most of the promotion/publicity stuff to the individual, provincial unions and some of those provincial unions are better at it than others!
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@Stargazer who actually runs the NPC? is it NZR?
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@Kiwiwomble Yes, NZR, runs the NPC, FPC and Heartland comp. Who else could it be? But the individual provinces are responsible for organising their home venue(s), ticket sales, promotion of home games, their facilities and obviously their players etc.
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no clue if this is real or not
but i wonder if there was two NPC funding deals available. NZR will distribute X to each union if NZR is responsible for all the promotion, or Y if the Unions take on the lions share. And the unions chose Y. So there isn't much in the NZR budget for marketing for this comp
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@Stargazer well, in lots of competitions around the world its an independent body like the English Football League or run by the clubs them selves such as the Premier league
so not a completely stupid question to double check, especially when NZR itself does so little to promote the comp, as you say leaving it largely to the unions themselves
@mariner4life guess that would make sense
the whole rugby marketing thing just seems to flawed, even in super how not only is the the individual team stuff and how they all do if differently...but then the 5 NZ teams do stuff together...but the aussies ones dont do as much...but some...and the two others stand alone....its very disjointed
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@Windows97 I think the silver lake money came with conditions around development and grass roots didn't it, not here's a million, go hard...
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@taniwharugby would love to see some sort of program or timetable around what those conditions were
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And another media release today:
https://www.allblacks.com/news/bunnings-npc-2023-season-preview/
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@taniwharugby Yes it did - it needed to be invested into the clubs, our local is getting new carpet and other tidy up bits and pieces done so it's certainly welcome.
However I'm still a little confused by the lack of promotion of the NPC which surely must deliver some cash to the unions? Updating social media at least for those who are interested isn't that hard.
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@Windows97 said in NPC 2023:
Updating social media at least for those who are interested isn't that hard.
A few points.
Some provincial unions - probably for financial reasons - don't have a dedicated social media person. At those unions, it's just one of the employee's roles.
Second, some unions have only one social media account per platform (they are sometimes on 2, rarely on 3 platforms) for everything, so for club rugby, Farah Palmer Cup, NPC and any coaching, referee, or rugby rippa programme they have. At most provinces, the club rugby season only just finished, and FPC just started, so any possible info about the NPC may have been crowded out by posts about other rugby events, teams etc.
Third, my bugbear, for some unions, social media is more a marketing tool than a fan engagement tool. You see lots of posts about their local sponsors and sponsor events, but very little about the team. It seems to be improving a bit.
Four, some are just utterly sh*t at fan engagement full stop. They have no understanding of what it is and what it requires. Don't understand that fans want to be kept informed about the squad, about injuries, about where the team is and doing what. (That applies to some SR franchises as well to a degree) In that situation, fans are basically dependent on the local media to do their job and ask the questions and publish the stories. With many smaller provinces not having a local paper or no dedicated sports/rugby journo anymore, and several bigger provinces having multiple competing sports & sports teams, the local media aren't always the alternative source of information they once were.
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Vili Koroi will be playing for North Otago this season. Pretty decent fall for a lad who was in a Super squad two months ago.
