Crusaders 2020

Stargazer

@jegga As I said, each to their own. The fact that it's about branding doesn't exclude that there has been a genuine effort to design a logo that is not only the visual representation of the brand "Crusaders" but also a symbol of what they want it to stand for: their identity and the connection between the team, the name, their region & its people. It can be both.

The media release just explains how they came up with the design and what it symbolises. The video does that in a different way. It's good to remember that media releases do not only contain info for Crusaders fans or rugby fans in general, but also for sponsors and business partners.

Anyway, maybe we should discuss this in the name change thread and not here, as this is not a discussion about rugby, players or even the team anymore.

Chris

Now the PC brigade has failed in changing the Crusaders name we will probably have to sit through shit like, the Highlanders have a sword get rid of it,
The Blues name is too close to depression thats got to go, or the Hurricanes are called after a nasty weather event that has to go the Chiefs well who knows something will be thought up.

jegga

https://www.newshub.co.nz/home/sport/2019/11/super-rugby-2020-how-the-internet-is-reacting-to-the-crusaders-new-logo.html

Even NZs biggest cuck Guy Williams thinks it’s ordinary.

Much credit to the Muslim community who were consulted but wanted no part in the decision .

NTA

Touching a

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mofitzy_

Better to change the logo than the name. This way they can claim the name is used in a more metaphorical sense of crusading rather than representing the actual crusaders (ridiculous anyway but given the circumstances I understand).