NPC - news, injuries etc
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@stargazer I've seen almost no press coverage, advertising, social media content, or other forms of promotion for the NPC. My parents (who watch almost any rugby) didn't even know it started this weekend.
The opening game is a near bottom of the 2nd division clash. It's a poor effort from NZ Rugby, as usual for the NPC.
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@tim I don't no what your expectations are, but I've seen plenty on Twitter and Facebook, esp this last week. Mostly FPC before that.
Auckland not playing Harbour is a result of Harbour being relegated and the way the crossover games are picked each year. Nothing NZR can do about that.
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@tim said in NPC - news, injuries etc:
@stargazer I've seen almost no press coverage, advertising, social media content, or other forms of promotion for the NPC. My parents (who watch almost any rugby) didn't even know it started this weekend.
The opening game is a near bottom of the 2nd division clash. It's a poor effort from NZ Rugby, as usual for the NPC.
yeah, i havent seen much, didn't click it was starting this week until i saw the match thread and then the team announcements yesterday, was hoping there was more in NZ
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@tim said in NPC - news, injuries etc:
NPC predictions
Premiership winner: Ta$man
Finalists: Ta$man, Auckland, Canterbury, BOP
Relegated: WaikatoChampionship winner: Otago
Finalists: Otago, North Harbour, Northland, Taranaki
Last: SouthlandTaranaki to be the Championship winner, IMO.
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Again, I've seen plenty of promotion of NPC games on Twitter, Facebook and Instagram from most provincial unions and NZR.
Some provinces are more active than others, but if you haven't seen much promotion of games, you're not following the right accounts, or you're not on all major social media platforms.
The main problem is that some unions choose to only use one social media platform (for example, only Facebook). If you happen to be someone who's not on Facebook, but has an instagram account, you may miss out on team news.
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@stargazer said in NPC - news, injuries etc:
Again, I've seen plenty of promotion of NPC games on Twitter, Facebook and Instagram from most provincial unions and NZR.
Some provinces are more active than others, but if you haven't seen much promotion of games, you're not following the right accounts, or you're not on all major social media platforms.
yes, the best kind of marketing, the one where the consumer has to go looking for it, I would have thought my team, the NPC and NZR socials was a good start as far as what to follow.
I think i just have a different expectation living in Aus, the spectacle they build around the major sports, is just more, what ive seen of the start of the NPC reminds me of what RA does for super rugby...more of a "if you were interested you would know we're starting" approach
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@kiwiwomble said in NPC - news, injuries etc:
@stargazer said in NPC - news, injuries etc:
Again, I've seen plenty of promotion of NPC games on Twitter, Facebook and Instagram from most provincial unions and NZR.
Some provinces are more active than others, but if you haven't seen much promotion of games, you're not following the right accounts, or you're not on all major social media platforms.
yes, the best kind of marketing, the one where the consumer has to go looking for it, I would have thought my team, the NPC and NZR socials was a good start as far as what to follow.
I think i just have a different expectation living in Aus, the spectacle the build around the major sports, is just more, what ive seen of the start f the NPC reminds me of what RA does for super rugby...more of a if you were interested you would know we're starting approach
Yep, exactly. Stargazer, I expect you are in a small group (perhaps with other users like Duluth) that follow all these seperate accounts.
You want to advertise to a wider audience, in a sense advertising to you is a waste of time as you were already going to watch and know when it starts.
If they don't spend any cash on TV/print/more general audience wherever they are, then the casual fan is unaware, and you certainly aren't going to get the next generation.
It's a slow death.
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@kirwan said in NPC - news, injuries etc:
Yep, exactly. Stargazer, I expect you are in a small group (perhaps with other users like Duluth) that follow all these seperate accounts.
Ha, no
Last post on facebook was 2007 and I've been banned from logging in for years. No instagram. On twitter but have never and will never follow any sports teams/individuals
NPC coverage is dying fast. I don't think the NZ Herald has a single article on the matches. The other NZ media outlets are down on last years coverage too.
Hopefully that's just because of resources being used to cover the Olympics and it will get better.. I have my doubts -
@kirwan said in NPC - news, injuries etc:
Yep, exactly. Stargazer, I expect you are in a small group (perhaps with other users like Duluth) that follow all these seperate accounts.
You want to advertise to a wider audience, in a sense advertising to you is a waste of time as you were already going to watch and know when it starts.
If they don't spend any cash on TV/print/more general audience wherever they are, then the casual fan is unaware, and you certainly aren't going to get the next generation.
It's a slow death.
Haha, yes, I may not post on social media (I'm not social on social media
), but I follow all relevant accounts on social media.Twitter is easy, I just follow a few people's "lists" of rugby or sports accounts; I have a few lists of NPC accounts, SR accounts etc. Unfortunately, fewer and fewer rugby teams/unions themselves use Twitter.
Facebook and Instagram are more difficult to follow, especially since Facebook disabled customised friends lists where you could categorise pages you follow. Instagram, I usually only actively go there to check specific pages, because the feed with posts can't be categorised in lists, as far as I know, so it's just one big stream of posts. I hate it.
I agree about advertising outside social media, both on (free to air) tv and Sky Sport, but that's probably indeed - as @Duluth says - because of the Olympics. At least, I hope it is. I can't speak of online advertising, because I use ad blockers. Local advertising (signs) probably varies, and depends on unions. I think there's a big difference between unions generally. There may be a financial reason for that. It's expensive.
I may post something later today on the more relevant thread: The future of NZ Rugby
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@duluth said in NPC - news, injuries etc:
NPC coverage is dying fast. I don't think the NZ Herald has a single article on the matches. The other NZ media outlets are down on last years coverage too.
Hopefully that's just because of resources being used to cover the Olympics and it will get better.. I have my doubtsStuff has reasonably good coverage. I've found a "match report" on each of the weekend's games and found them easily.
The Herald is a different matter. They seem to publish news about NPC teams on their regional papers' websites, not on their main one. How NZH's website has been voted "Website of the Year" is beyond me. It's terribly difficult to find news if it has been published at all. Having said that, after a bit of searching, I found match previews and/or reports about several games. I haven't tried to find them for each game (I couldn't be bothered), but doubt they've published about each game.
I'm convinced the lack of rugby writing is directly caused by sports journos losing their job the last few years. The same has happened to regional news reporters, although some of the few remaining regional journos still try their best to cover sports (at least, that's what I've noticed in Hawke's Bay media).
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@duluth said in NPC - news, injuries etc:
NPC coverage is dying fast. I don't think the NZ Herald has a single article on the matches. The other NZ media outlets are down on last years coverage too.
Hopefully that's just because of resources being used to cover the Olympics and it will get better.. I have my doubtsI went looking for it today (winning against Canterbury has been super rare), and couldn't find anything. Honestly, it's embarassing. Stuff delivered this as @Stargazer said
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