Silver Lake buying a stake in the ABs?
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@Tim IIRC the first Adidas contract in 99 was a 10 year deal, but they ended up coming back to NZR well before to re-negotiate an extension.
Wonder what they get from the deal (aside form the 10-15% of what? I mean they dont seem the type of company to have it's name on the jersey or anything like that?
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@taniwharugby there's some info in the article (I didn't post the whole thing).
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@taniwharugby said in Silver Lake buying a stake in the ABs?:
@Tim IIRC the first Adidas contract in 99 was a 10 year deal, but they ended up coming back to NZR well before to re-negotiate an extension.
Wonder what they get from the deal (aside form the 10-15% of what? I mean they dont seem the type of company to have it's name on the jersey or anything like that?
I ha the impression that selling the jersey sponsorship would be something they would have control over and get a % of that...that knd pf ting...but I might be making that up
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@KiwiMurph well I fern'd it, read what was posted only, this is the way.
Funny I was reading an article over the weekend where they were saying they needed to get EA Sports back into doing rugby games, in particularly looking at the technical stuff (including graphics) you have with NFL, some could easily be replicated to rugby.
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holy fuck, and they believed that pitch?
60 million All Black fans??? get the fuck outta here.
Are there 60 million actual rugby fans in the world?
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not everyone in NZ supports the All Blacks so 60million of them around the world seems...a lot
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would seem a win-win for NZR?
Silverlake invest millions and millions based on a magical made up figure of potential rugby fans, want a return from revenue streams, that unless the appearance of all these fans happens, 15% income from revenue likely to be less than investment??
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@Kiwiwomble said in Silver Lake buying a stake in the ABs?:
not everyone in NZ supports the All Blacks so 60million of them around the world seems...a lot
Possibly, but there are a lot of casual fans. People like Jason Momoa and the Rock wearing All Black jerseys, just as an example of celebrity fans.
They don’t mean nut jobs like us that follow everything in tortuous detail.
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@Kirwan yeah fair enough, its just hard to believe that there are that many that they think they can get enough money out of to be worth worrying about, "casual fan" and "casual fan that would spend any money" seem like different things
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Silver Lake are involved with the UFC so must have some idea of how to build a global brand.
And for all of you that didn't read the article, this little fact.
Stuff has been told that the average age of a fan who attends a Super Rugby game is about 44 years old, a figure that spells trouble for the game if the underlying reasons are ignored.
So NZR needs to generate interest from the younger generation to survive.
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@dogmeat said in Silver Lake buying a stake in the ABs?:
It's estimated Man Utd has a global fan base of 1.1 Billion - buggered if I know how they calculate that. So 60 mill is roughly 5% the size of United's - and they play wendyball!
firstly, that's retarded. 1 in every 7 is a Man U fan? yeah right
That said, the big premier league clubs and the two big spanish ones have massive global reach. But that's soccer. Loved by people everywhere. 1.1 billion is ridiculous though for one club.
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@mariner4life guess they must have the metrics to measure it, and I assume thier definition of 'fan' is probably different to what we see ourselves when we support the ABs , Super team or M10 cup team?
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@taniwharugby and massively overstated when you are selling global reach to commercial partners.
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@mariner4life said in Silver Lake buying a stake in the ABs?:
@taniwharugby and massively overstated when you are selling global reach to commercial partners.
It was Silverlake saying that though, which does seem the wrong way around. It was also”potential” fans.
I’ve seen heaps of AB jerseys all over to world but mostly Asia, and they are just the ones keen enough to spend money. Anecdotal from me, but they must have done research?
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I think the reach can be extended but it will come with costs (or opportunities, depending on how you look at it). Four markets where NZ rugby would have to make a bigger mark would be Japan, The USA, China (difficult), and India (can't see it).
In the short term, getting a greater connection between NZ rugby, Japan, and the USA would (I'm sure) lead to more opportunities. This will have costs, such as allowing more Japanese/US players into Super Rugby, and of course, perhaps extending the competition to teams from those areas. The ABs would probably also need to start playing more games in those countries.
Beyond that, e-sports/gaming is a huge opportunity, but rugby thus far has had relatively shit games. Getting a really fantastic and appealing rugby game would be great - the one problem is that there is no 'Super' (think Jonah) star to build that around, which I think is probably important.
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@Bovidae said in Silver Lake buying a stake in the ABs?:
Silver Lake are involved with the UFC so must have some idea of how to build a global brand.
And for all of you that didn't read the article, this little fact.
Stuff has been told that the average age of a fan who attends a Super Rugby game is about 44 years old, a figure that spells trouble for the game if the underlying reasons are ignored.
So NZR needs to generate interest from the younger generation to survive.
Shit, I feel called out
First step is to get a decent video game going.
