Marketing Rugby/Social Media etc
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@Kiwiwomble said in Ranfurly Shield:
@Crucial maybe...in some degrees....NZR is arrogant...their vibe certains seems to be "we dont need to do anything...kiwis froth over rugby"....
reminds me a big company i worked for a while back, i asked one of the GM's why we didn't brand any of our trucks/cars/PPE
"we're _____...we dont need to advertise"...after a few years of new starters telling us they didn't actually know we did this or that...we started to brand things
Haha, same with my previous employer. I ask why don't we have bus advertising?" Which is big in private higher ed. Why don't we go to schools job shows? Which is a pretty key place to find new students.
"We don't need to, we have social media links and word of mouth".
Idiots.
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@Stargazer i guess, what they could do better is what i said before....more about building excitement than just reporting results/highlights...that really only feeds those of that are already invested.
The example i gave, they came up with that tree which started a bit of debate on here...and then i havent seen it since and definitely not updated with results and those that our out and those that are still in the running
to be clear, you're allowed to be happy with what theyre doing, wish i was
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@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
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@Stargazer said in Ranfurly Shield:
@Crucial I don't what you expect from their social media, but I think they're doing fine with respect to the NPC. It's some provincial unions, particularly, who should up their social media efforts.
My gripe is simply that when errors are made they ignore messages. eg the pages they put up for FPC/NPC sometimes don't have the right game Opta links in place. I have messaged via various avenues to request a fix and these messages seemingly just disappear into nowhere.
Fine if they can't get a fix done but at least if someone interacts to help improve something, acknowledge it. -
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
As above. They try and get things like live stats out but then make mistakes and refuse to fix them, so the product (which is great in concept) becomes useless.
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@Stargazer said in Ranfurly Shield:
@Crucial And I've also messaged them (not privately, just as a reply to a post), and the errors were fixed. Indeed, no acknowledgement that they'd seen my message, but they fixed it. Multiple times.
Fair enough. I can only go by my experience.
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@Kiwiwomble said in Ranfurly Shield:
it is now a bigger deal than things like the logies
bro so is a meat tray raffle at the local
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@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
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@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
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@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
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@Crucial said in Ranfurly Shield:
@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
they have to
It's not Rugby Australia's fault we can't get close to winning Super Rugby, it's the game's/NZRU's fault
It's not Rugby Australia's fault the Wallabies are 9th in the world, it's the game's fault.
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@Stargazer said in Marketing Rugby/Social Media etc:
I don't what you expect from their social media, but I think they're doing fine with respect to the NPC. It's some provincial unions, particularly, who should up their social media efforts.
I would like to see more consistency around the release of information
During SR the Aussies teams all released their 23's at the exact same time on Wednesday evening. Apart from the midweek match I would like to see all NPC teams listed on Thursday afternoon
That consistency makes it easier for fans to follow. That certainty also allows the media to plan to write articles for consumption on Friday
A similar thing should be done for injuries. On Tuesday afternoon There should be a consolidated list on injured players and/or players that need to pass fitness tests later in the week. Of course this list is likely to change but it's keeping the fans informed. It also allows the media to write articles for consumption on Wednesday.
Who knows that might even encourage some conjecture about the team namings.
Currently discussion in the media or even on TSF is so difficult because fans don't have basic information and the teams are released in a haphazard way. It shouldn't be a chore to follow your team, the information should be easy to find
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I think the impact of womens rugby is worth noting too
I think some people thought the addition of female competitions would mean the coverage of the men's game would remain the same and there would be additional coverage about the womens game
The reality is the amount of media coverage on rugby in total is probably about the same. However some of the articles is now diverted to another competition. So from the male NPC perspective the coverage has had a sudden drop
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@Duluth said in Marketing Rugby/Social Media etc:
I think the impact of womens rugby is worth noting too
I think some people thought the addition of female competitions would mean the coverage of the men's game would remain the same and there would be additional coverage about the womens game
The reality is the amount of media coverage on rugby in total is probably about the same. However some of the articles is now diverted to another competition. So from the male NPC perspective the coverage has had a sudden drop
I get the theory but not really the case. Press and TV reports on FPC were so light that they seemed to be squeezed in around NPC when both were on at the same time.
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Speaking about Women's rugby. Not directed at NZR (but they may have had to approve via RWC) there is a totally tone deaf sponsor 'competition' running at the moment around the Women's RWC whereby public can bid for a prize pack for tickets and special 'glamping' at EP. Here's the rub though, highest bidder gets to meet Dan Carter. Not a Women's game star but one from the mens game. Proceeds from the bidding go to an Australian conservation charity and, of course, the so called prize can only be won by someone that has the money to pay for it. A failure of promotion in so many ways. Great thinking Mastercard.
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@Duluth I don't think the drop in media coverage of the NPC has any link with media coverage of the FPC. I think the drop has everything to do with the number of sports journos that have lost their job (about two-three years ago) and the overall reduction in regional coverage (sports and non-sports subjects alike).
There used to be a separate article on Stuff about every NPC game. There simply aren't enough sports journos locally anymore to report on games. In some regions, they still have the reporters, and you see every game covered (Manawatu and Southland on Stuff; Otago in the OTD). In other regions, there were several sports journos, each reporting on one or more sports; now there's one that has to cover all sports, and then rugby sometimes misses out). Again, in other regions, there's no sports reporter at all anymore, and then it depends on a general subjects journo or editor, whether there will be an article on a game, or not.
There hasn't been an increase in reporting on women's games.
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Where I grew up and where I live now, the rugby coverage by the papers has gone to shit. The Franklin County News is the local paper for the Pukekohe region and used be good for local sports news. Reading it now, you will read articles that you will read in any other Auckland community paper with only local specific ads and nothing about the North Waikato part of the region.
Dale Budge has filled the gap for sport with his Counties sports hub website.
The Waikato times is not as god as it was since Evan Pegden finished.
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The Waikato Times does have a Sports journalist (Aaron Goile) but he's just as likely to write an article about the ABs or cricket (refer to today's newspaper) than the Chiefs or Waikato. Basically, Stuff has become national at the expense of local reporting.
