Heartland Championship - news
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@taniwharugby thats a good idea, challenger roadshow
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If holding the shield genuinely boosted crowds for more than a couple of weeks to create a bit of a war chest, I'd support that, but all you're doing is shifting the cost from the Heartland union to a larger union that has plenty of overheads as it is (player contracts etc). No issue if it's Hawke's Bay heading north to Poverty Bay for example but if the two challenge matches were away in Timaru and Thames Valley, for example, you're probably looking at $60k outlay and no gate takings in return.
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also interesting i just that the "Bunnings NPC" socials have renamed themselves "Bunnings Provincial Rugby"....not sure what it means other than we wont just see NPC....so more from all levels?
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Not sure whether they can monetize it well, but it's a great way of getting eyeballs - my son and I watch cycling highlights on the morning whenever there a race going on.
I could see us dialling in to watch highlights / run downs of heartland games in the same way.