Highlanders 2024
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@Landers92 said in Highlanders 2024:
Nice addition this week by the ODT. This is the kind of stuff we are after, hopefully keep it up and see more of it.
Ps. Aware they do landers chat weekly, I just mean more often with coaching stuff etc
ODT Landers Chat - Kenny Lynn
ODT Landers Chat - Kenny Lynn talks about the preparations for the team ahead of their trip to Tonga
Dwyer, while divisive does a lot of good work in this area, from club footy up to Highlanders (albeit not a huge amount with these guys). As I've said, what I'd like to see is the Highlanders work to promote the ODT aubscription side of things, especially with the long-form stuff like this. Do a video a week. Have it 30% on the Highlanders channels and then push users to the ODT subscription base. Highlanders can still do their small community/sponsor/training videos. The more subscriptions the ODT gets the better long-term partner they are for the Highlanders. Fans need to realise this.
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why do we want the Highlanders to be pushing fans to ODT subscriptions when they could be putting out content themselves? surely a better social presence on which they could then have advertising would money in the Highlanders pocket rather than the ODT's
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@Kiwiwomble said in Highlanders 2024:
why do we want the Highlanders to be pushing fans to ODT subscriptions when they could be putting out content themselves? surely a better social presence on which they could then have advertising would money in the Highlanders pocket rather than the ODT's
You answered your own question. The ODT is listed as a media partner. If they can improve the clicks and subscriptions on the ODT, they should be able to create a better agreement with them as a partner. The commercial arm should be driven to get more investment from sponsors and partners. While those investing should be wanting to see a good RoI for money invested. The main reason I hold an ODT subscription is for the Volts, Landers and Otago sport. While certainly reading other pieces too. If there was a link for Highlanders fans to become an ODT subscriber and show an uplift of subscribers from around the world, then it will be beneficial for both parties. There should be opportunities for other sponsors be have naming rights to other content on the Highlander's channels. The issue is local partners b golbal fans. What is the one of someone in Melbourne watching a video sponsored by Harrisons Carpet and flooring. Whereas there is a specific metric and benefit available for the ODT to take on the delivery and management of some of the longer form content
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im not sure i did answer my own question seeing my question was why not own it them selves? i dont know many sporting organisations that do their engagement through a news agency, why would they voluntarily gate-keep or paywall their fan engagement through a third (supposedly impartial) party...seems a crazy idea if im honest
"you want to be a fan?!...you'll have the bloody well work and pay for it damn you!"
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As well as being a news agency, the ODT should broadly be seen as a content creator. As I said, I'm not talking about all content. The fan engagement stuff, worknwith other sponsors, pieces other sponsors are willing to put their names to. Sure up on channels for free. It is judt if there is an opportunity to push a deal with a media sponsor, improve their revenue and potentially the deal they have with the team. It should be investigated. As for be a fan, you have to pay for it. Yes, nothing in the world if free. The Highlanders have a huge number of fans outside of the south, they need to work out how to get some money out of them. Rugby can't be supported by good vibes and hope alone.
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you can be a very active fan for load/most sports teams for free....none of the teams i follow do i have to pay to learn whats happening
i literally have financial interests in AFC Wimbledon in the UK and i havent seen them live for 15 years (not for lack of trying but thats a different story)...getting money out of fans doesnt seem hard for other sports/teams...but basic news shouldn't be on the agenda
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@Kiwiwomble said in Highlanders 2024:
but basic news shouldn't be on the agenda
I'm not talking about basic stuff. All the basic content should be provided bybthe club, in partnership with other sponsors. I'm talking about indepth pieces. Player interviews. Announcements on signings. Analysis. The team is from the smallest population base in Super Rugby, it needs to be innovative with its income streams.
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i would call all of that pretty basic and all things i get from every other team i support for free...i mean, whats more basic than new signings?
we're obviously coming from very different directions, i think because we have the smallest fan base we need the best engagement, we need it make it as easy as possible for the few fans we have to be engaged and then get companies to pay us to advertise to those fans....not straight up ask for money from those fans (not even asking for money but asking them to give money to someone else
)...that will just drive an already disengaged fanbase further away IMO -
Reckon the truth lies somewhere in the middle. I personally like what the ODT offer, but in all honesty, press conferences are really just going through the motions. Rarely do you get anything ground breaking - likewise, the club itself is never going to release content where we get objective analysis of what is going wrong...
What I think they should look to do, is revive Highlanders TV because that was top tier content. Whether they got Joey Wheeler to come back as host again, or whether someone like Jack Taylor (has done it for Southland) with silly shit, that makes you feel more connected to the players. Doesn't even need to be high production.
The two best bits of content of the Highlanders this season, were the clip at the BBQ with Wheeler during pre-season, and the interview PD did with the back three. I really want to see personality.
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Had a feeling I’d open a can of worms posting that video. Should have learnt from last time mentioning the subscription stuff 😂
One thing I think we can all agree on is the more content we can jump on Facebook/instagram/youtube etc and view, the better. It seems the landers are making a conscious effort to make progress in that department.
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@frugby said in Highlanders 2024:
I can not wait for Saturday. A win all but wraps up a playoff spot, and most importantly it would be pretty much the final nail in the coffin of the evil empire.
Making the trip down from Christchurch for it, can’t wait!
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20th time lucky? We're going to have to win another derby at some point, there are few excuses I can offer them team if they don't get over the line this week.
Credit to the coaches, they have gone back to basics and the past two games we have been far better structurally, and from the selection front (for the most part) and with that came a good performance last week. Think we'll look to stick with something pretty similar this week:
- de Groot
- Bell
- Ainsley
- Dunshea
- Holland
- Haig
- Withy
- Harmon
- Fakatava
- Millar
- CGB (Bogado if concussed)
- Te Hiwi
- Tele'a
- Tavatavanawai
- Ratumaitavuki-Kneepkens
- Taylor
- Johnstone (Surely can't be DLB?)
- Ma'u
- Tucker
- Broughton
- Arscott
- Gilbert
- Bogado (If CGB is out then probably Faleafaga?)
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@frugby said in Highlanders 2024:
20th time lucky? We're going to have to win another derby at some point, there are few excuses I can offer them team if they don't get over the line this week.
Credit to the coaches, they have gone back to basics and the past two games we have been far better structurally, and from the selection front (for the most part) and with that came a good performance last week. Think we'll look to stick with something pretty similar this week:
- de Groot
- Bell
- Ainsley
- Dunshea
- Holland
- Haig
- Withy
- Harmon
- Fakatava
- Millar
- CGB (Bogado if concussed)
- Te Hiwi
- Tele'a
- Tavatavanawai
- Ratumaitavuki-Kneepkens
- Taylor
- Johnstone (Surely can't be DLB?)
- Ma'u
- Tucker
- Broughton
- Arscott
- Gilbert
- Bogado (If CGB is out then probably Faleafaga?)
I would agree with majority of that. Possibly keep Ma’u starting due to Ainsley’s lack of minutes but would consider Ainsley for scrum time, feel like he has the edge over Ma’u there.
Completely agree with Johnstone over DLB. DLB just seems to have so many errors in his game this year for one reason or another and that’s before factoring scrum time issues.
I’d still rather Stodard on the bench over Broughton personally but the coaches seem to like Broughton.
Any updates on Timu? Would rather him have that 23 spot on the bench if available.
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@Landers92 Timu is fit, but he'd be a waste of a bench spot when Gilbert is there. Ideally you'd have an outside back on the bench, but 3/6 would be injured, and the other the other three would be starting!
Hurley - just no thanks.
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thats kind of the problem, Gilbert could cover outside back....but we need him for 10...unless we bring in Ajay?
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@Kiwiwomble said in Highlanders 2024:
thats kind of the problem, Gilbert could cover outside back....but we need him for 10...unless we bring in Ajay?
I think you may as well have Faleafaga on the bench. Wouldn't rule out the 6-2 split either, but overall, you might as well cover the specialist 10, because otherwise you're having two midfielders or an inferior outside back.
If JRK got injured, Gilbert would come on at fullback. If one of the wingers went down, they'd either bring Gilbert on in the midfield and shift Tele'a out, or just stick Gilbert out there.
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exactly what im thinking, i think his straight running and confidence under a high ball actually makes him a good outside back option
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Reckon regardless of what happens in the weeks that follow, this weekend probably defines our season. Snapping the hoodoo in front of a huge crowd, and kicking on to finish 6th (or if not a close 7th) probably feels like you'd give this season a B- sort of grade (at a minimum).
Lose, and even if we limp into 8th, would feel hard to justify this season as anything other than a fail. Granted we've a young team, but going 0/6 in derby games, and making the playoffs only on the back of wins over Moana (2x), the Force, the Waratahs and probably the Drua would feel pretty underwhelming to me.
For what it is worth, I think either side of that three-game blip, we have definitely improved this year. I'm pleased that the coaches seem to have learned from their mistakes, and I'm expecting the boys to front up and get themselves over the line - and I think it would be deserved, and would justify that we are heading in the right direction... and gee, in a season which threatened to go totally off the rails, they'd be something really amazing about landing what would be pretty much the final blow on the Crusaders.
