All Blacks eight part documentary series for Amazon Prime
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The All Blacks will be featured in an in-depth eight part documentary series for Amazon Prime. New Zealand Rugby CEO Steve Tew talks to Duncan Greive about what the partnership means for the brand.
All Blacks in major content deal with US tech giant Amazon
The All Blacks will be featured in an in-depth eight part documentary series for Amazon Prime. New Zealand Rugby CEO Steve Tew talks to Duncan Greive about what the partnership means for the brand. US tech giant Amazon’s Prime video on demand service is well into production on an in-depth...
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@Tim Tew can deny it as much as he wants that this is not about streaming rights, but this development is going to put pressure on Sky when they enter negotiations for a new contract after 2019. I just hope that at the end of it all, rugby fans will not be worse off and pay more instead of less.
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The sooner I can get rid of Sky the better.
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Don't wish for too much as presumably Sky own all the outside broadcast equipment and technical facilities. There is no guarantee that they will subcontract their services to any new broadcaster should they lose the contract.
We are spoilt at the moment getting to see every single Super Rugby and Mitre 10 Cup match live. To match the quality of coverage (commentary excepted) would be a massive undertaking and expense for any newcomer to even get near to let alone better.
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@Higgins What if the NZRU bought Sky's broadcasting facilities when Sky inevitably folds?
A lot of the resources and experience are from the old TVNZ One Sport and then Out Side Broadcast/Moving Pictures, and are the best in the world at producing rugby coverage and have been for decades.
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@No-Quarter said in All Blacks eight part documentary series for Amazon Prime:
The sooner I can get rid of Sky the better.
Agree with No Quarter 100%. I live and work OS (Middle East). I use my SkyGo subscription to watch everything (ABs, Super, NPC) and it costs quite a bit for what is basically rugby streaming only. Then on top of that, these countries along with everyone else are cracking down on VPNs, meaning that the SkyGo App has recently been unavailable - leaving me with a subscription that is useless (apart from the fact that my Sons use it back in NZ).
Not sure if Amazon will be a game changer - but I have had enough of the gouging by Sky.
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Sky are now owned by Vodafone who are pretty ruthless in working out whether to hold investments or not.
The current thinking is that Voda want to be a full package provider where you have your mobile, internet and TV. As Sky pretty much hold the TV market in NZ it was easier to buy Sky than to create their own TV product and have to test and release boxes etc (that route has been tried and failed).
By owning Sky though they have backed themselves into a bit of a corner should the NZRU not sell them exclusive rights. They will be left with having to buy a produced product and sell off their OB equipment.
I personally think this is the way to go for the NZRU. Produce and sell your product yourself. The drawback is that you will also have to be a buyer of overseas rights (eg ABs v Boks in SA) and balance that with your (smaller) cut. -
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@Stargazer said in All Blacks eight part documentary series for Amazon Prime:
@Crucial The Commerce Commission rejected the merger plan from Vodafone and Sky earlier this year.
http://www.newshub.co.nz/home/new-zealand/2017/06/sky-tv-vodafone-drop-merger-plan.html
Cheers I hadn't kept up with that.
Sky is completely fucked then.
Voda would probably now be happy if Sky lost the rugby. They would probably then be OK to buy them and their infrastructure after selling off the OB stuff.
The NZRU could then sell a channel to them but on a non-exclusive basis. -
@Higgins said in All Blacks eight part documentary series for Amazon Prime:
Don't wish for too much as presumably Sky own all the outside broadcast equipment and technical facilities. There is no guarantee that they will subcontract their services to any new broadcaster should they lose the contract.
We are spoilt at the moment getting to see every single Super Rugby and Mitre 10 Cup match live. To match the quality of coverage (commentary excepted) would be a massive undertaking and expense for any newcomer to even get near to let alone better.
All good points but that doesn't get around the fact that Sky's business model is completely unsustainable and basically relies on them ripping off their customer base by forcing them to pay $60 a month for channels they don't want just to have the "priviledge" of being able to pay another $25 for Sport.
Given the costs of tickets to games and the cost of Sky to watch it at home, a lot of rugby fans are effectively priced out of the market. I'd think the NZRU would want to do something about that.
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Amazon's been slowly making moves into sports recently, so this is pretty interesting. They could be a major player in a few years.
Whether it's in 2019 or a few years after that, the move to a major streaming service is inevitable and that'll be the final bullet to Sky. I can't wait.
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@Canerbry said in All Blacks eight part documentary series for Amazon Prime:
@Higgins What if the NZRU bought Sky's broadcasting facilities when Sky inevitably folds?
A lot of the resources and experience are from the old TVNZ One Sport and then Out Side Broadcast/Moving Pictures, and are the best in the world at producing rugby coverage and have been for decades.
Interestingly, the NZRB with Trackside have done pretty much the opposite of this in the last few years.
Giving up their spectrum.
Putting their channels behind sky paywall.
Outsourcing their studio.I think they still had the OSB, but that may have changed by now.
However they did concurrently increase their streaming capabilities.
Not that I'm suggesting this is/was the correct thing to do.
A lot of instability at executive level at NZRB for a few years.
