News is a very expensive product. Just on wages alone, if you take a very conservative guess of 90K per staffer for 300 people you are looking at 27 mil. But, we need it to be made. I keep on hearing the likes of Sean Plunket saying that the model has changed (which it certainly has), but a lot of the punditry from the likes of Plunket and the other requires a news article to base their content on.
By my maths Newshub, at its full schedule was providing around 35 hours of news, which reflects well over a hundred interviews, articles, promotional ops and investigative pieces. Most of which would be shared again through online channels and used by the agencies involved, or developed as starting points for pundits.
The problem is that while linear tv is the starting point and where the advertising needs to come from, the product is ubiquitous. When networks like Three are doing well financially, there is a Corporate Social Responsibility to maintain a news service for the area you are operating in. When they are going poorly, it is their most expensive liability. It simply can't be justified.
The Government's response has been disappointing. Not due to their refusal to do anything, but more due to the complete lack of knowledge around how the industry works.
In terms of the 'go woke go broke', label. From a political reporting stand point you hear the likes of Jenna Lynch get called a Labour mouth piece, in the pocket of the Act Party, the Nats biggest supporter. It has been wide and varied. If accusations are flying around from all sides, generally the product is ok. Sure there have been some mistakes, especially around commentary on gender issues, treaty discussions and probably the end of the COVID response.
The only way some of the Newshub reporters/products can be saved in my mind is through Sky TV. Even if that is to occur it would be a much reduced option. Half an hour bulletin, significantly reduced newsroom, a short and sharp breakfast programme and maintaining some political programming.
Whether people like Newshub or not, going to one main broadcast provider is not a good thing.